According to Experian Hitwise, Boxing Day 2011 was the single biggest online shopping day of all time in the UK. In total, 13 million hours were spent shopping online and retail websites received an astonishing 96 million UK Internet visits, 19.5% more than Boxing Day 2010 (80.5 million visits).
One of the contributing factors to the record-breaking figures was that in 2011 Boxing Day fell on a Monday. Traffic to shopping websites peaked on Mondays during each week during December 2011, including 'Cyber Monday' which was the biggest pre-Christmas shopping day of the year.
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