Google is taking the unusual step of using a billboard and newspaper ad campaign for its Chrome browser. In a departure from its usual dependence on viral and word-of-mouth marketing, it is advertising Chrome in the streets and underground train stations of London, Paris and Amsterdam.
Even though in many respects Chrome shows a superior performance to other browsers (e.g. speed of loading pages), it has still failed to gain any meaningful market share since it was launched just over a year ago.
According to statistics published on 1st February by NetMarketShare, Chrome had 5.2% of the global browser market for January, coming behind Internet Explorer at 62.2% and Firefox at 24.4%.
If Google is to succeed in creating a new Web-based operating system built on Chrome that could one day challenge Microsoft's Windows, increasing its browser market share will be crucial.
Tuesday, 2 February 2010
Monday, 1 February 2010
Britons become biggest internet spenders!
According to a new report by the Centre for Retail Research on behalf of price comparison service Kelkoo, during 2009 shoppers in the UK spent more online than any other consumers in Europe.
The study showed Britons spent £38 billion on web purchases and this figure is expected to grow by 12.4 per cent to £42.7 billion in 2010.
Moreover, the BBC reports that the number of people who spent over £1,000 on a single internet purchase rose from 12% in 2008 to 25% in 2009.
In total, online purchases accounted for 9.5% of all British retail sales in 2009.
The study showed Britons spent £38 billion on web purchases and this figure is expected to grow by 12.4 per cent to £42.7 billion in 2010.
Moreover, the BBC reports that the number of people who spent over £1,000 on a single internet purchase rose from 12% in 2008 to 25% in 2009.
In total, online purchases accounted for 9.5% of all British retail sales in 2009.
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