Last month, Facebook was revealed to have half a billion registered users around the world, and is the leading UK social network, with 26m British users.
In June 2010, Facebook accounted for 7.14% of all UK Internet visits and over half (54.48%) of all visits to a social networking websites. It was the second most visited website in the UK, only beaten by Google (9.59% market share for June). However, using the measure of total page views rather than visits, Facebook is way ahead of Google, accounting for 16.73% of UK page views during June. In other words: 1 in every 6 Internet pages viewed in the UK was a Facebook page.
Facebook also has a very high average average time spent on its site: almost half an hour.
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