Google is taking the unusual step of using a billboard and newspaper ad campaign for its Chrome browser. In a departure from its usual dependence on viral and word-of-mouth marketing, it is advertising Chrome in the streets and underground train stations of London, Paris and Amsterdam.
Even though in many respects Chrome shows a superior performance to other browsers (e.g. speed of loading pages), it has still failed to gain any meaningful market share since it was launched just over a year ago.
According to statistics published on 1st February by NetMarketShare, Chrome had 5.2% of the global browser market for January, coming behind Internet Explorer at 62.2% and Firefox at 24.4%.
If Google is to succeed in creating a new Web-based operating system built on Chrome that could one day challenge Microsoft's Windows, increasing its browser market share will be crucial.
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